With Leroy Rosenior and Zesh Rehman at the SRtRC launch

I was very pleased to host the launch of Show Racism the Red Card’s new campaign office in London and the South-East at a well-attended event in London’s Living Room at City Hall on Wednesday night. I look forward to SRtRC bringing their successful anti-racist work with young people here from their base in the North East.

Most fans judge players by the colour of their jersey and not their skin, yet we are in danger of the seeing the beautiful game taken over by the likes of the English Defence League, who are misusing football to incite hatred. SRtRC’s campaign promotes the true spirit of football – respect, multiculturalism and diversity.

This will be well reflected at the World Cup next year in South Africa, as well as illustrated every weekend up and down the country in the Premiership and Championship games. And remember London won the 2012 Olympics on this basis as well.

On the back of this launch, l am glad to see that the Islam Channel and Eastern Eye have also picked up on the issue.